Using Social Media to Give Fans a Voice on "The Voice"


 

One of the most significant ways that The Voice has differentiated itself from other reality shows is by adopting a "Social TV" strategy. The show coordinates with coaches and artists to share their experiences on social media platforms like Twitter, Vine, Facebook, and YouTube. This approach has allowed fans to get to know the authentic personalities of the contestants and coaches and follow their journeys in real time. Fans can engage with the show and the cast, which has resulted in meaningful connections that keep them coming back for more.

The Voice has done an exceptional job of addressing the social and consumer experience by using social media to keep fans involved in the show's process. The show encourages fans to interact with the show by voting to save their favorite contestants. Each vote counts, making every tweet important to the show's process. The show has also addressed social issues like the #VoiceYourFreedom campaign, where the artists on the show encouraged fans to use sign language to sign the word "freedom" and share what freedom meant to them.

One of the most groundbreaking aspects of The Voice's approach to social media is the way it has incorporated digital media followers into the show's process. The show treats digital media followers as an essential part of the process, with their tweets being used as votes and shown in real-time during the show. By allowing the viewers and followers to have the final say on who wins the competition, they are treated as an integral part of the process.

The incorporation of digital media into the show was impeccable. The show provides behind-the-scenes access to the experience through the eyes of the cast and allows fans to make the final decision. This approach has set the show up to be one of social media's most followed shows. The results show how well of an impact the show has had. On December 8, 2015, The Voice not only beat its record of the most tweeted minute in 2015 at 8:53 PM ET but was ranked the most social reality series episode of 2015.

In conclusion, The Voice has set itself apart from other reality shows by adopting an innovative approach to social media. By engaging with fans on various platforms, fans feel involved in the process and develop meaningful connections with the cast, coaches, and other fans. The Voice has become a social media phenomenon, and its success is a testament to the power of social media in modern entertainment. The most social reality series episode of 2015. 


Sources:

IMDb.com. (2011, April 26). The voice. IMDb. https://www.imdb.com/title/tt1839337/

The voice. The Shorty Awards. (n.d.). https://shortyawards.com/8th/the-voice-3

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